Turn your passions into paychecks
An Overview of Online Entertainment Quiz
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Which of the following is not a popular and viable alternative to monetizing one’s work through ads?
Selling bonus content and products to fans
Offering content only to audience members who pay for subscriptions or one-off downloads
Selling special services to fans
Seeking funds from fans and organizations to create new content
Establishing sponsorships directly with companies (rather than through ad networks)
Is the most common primary source of revenue for online entertainers
Is the only source of revenue on which online entertainers can really depend
Is a risky source of revenue because it makes fans say you’ve sold out
Is the most lucrative source of revenue for online entertainers
Is a risky source of revenue because it could experience sudden drops
Which of the following actions should be your lowest priority when optimizing your content for mobile devices?
Making sure your online properties are optimized for mobile devices
Having friends check your content and web properties on their mobile devices
Taking care to present information in a manner that is easy to consume via mobile devices
Making sure your website is optimized for mobile devices
Making sure that all of your entertainment feeds are available as custom-designed mobile apps
Which of the following is not a common benefit enjoyed by online entertainers?
The opportunity to connect with fans from around the world
The opportunity to learn valuable new skills
Creative and challenging work
The opportunity to work with brilliant, creative people
Sustainable and successful online entertainment careers are typically supported by all of the following things, but…
None of these factors does much to help online entertainers succeed
What type of mobile-friendly design is becoming increasingly popular?
Which of the following is not a major trend hitting the online entertainment industry?
Personal connections with fans have become crucial
All of these are significant trends affecting the online entertainment industry
Long-form content is becoming less viable
Mobile consumption is growing in precedence
Payment is evolving
It is possible to build a sustainable career as an online entertainer around novelty alone.
Which of the following is not a major reason why personal connections have become crucial in the online entertainment realm?
None of these are major reasons making personal connections more important for online entertainers
Sponsorships, which are contingent on an entertainer’s influence over his or her audience, are playing an increasingly important role in online entertainers’ careers
Online audience members, most of whom are starving for real friendships, have become dependent on online entertainers to act as stand-ins for real friends
Active support (in the form of donations and purchases) from audiences is coming to play a crucial role in more and more entertainers’ success
Online audiences have more online entertainment options than ever (both from traditional and home-grown entertainers)
For the purposes of this course, what qualifies as online entertainment?
Online content presented through a dedicated entertainment channel (such as Blip.TV or CollegeHumor.com)
Online content that is amusing and not informative or educational in nature
Online content that is amusing
Online content that is backed by a formal studio, record label, or publisher
Online content that has been professionally produced
Online entertainers may be all of the following things but…
Freelancers or consultants
All of these are ways online entertainers may make their livings
None of these are ways online entertainers can make a living
Entrepreneurs or self-employed professionals
Employees or contractors working with large and established publishers, producers, and studios
An Overview of Online Entertainment
Vetting Standards for Online Entertainers
Courses and Lessons
Reporting and Amending Credential Violations
Peer Review-Based Vetting
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Interviews and Profiles
Making Money Online
Internet Literacy 101
Online Arts and Design
Social Media and Community Management
Tips and Tricks
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