Brian Keith Dalton is the creator and star of Mr. Diety, a webshow and podcast that provides a humorous view at Christian religion through the perspective of the creator, who deals with the practical elements of managing his creation. The Mr. Diety channel on YouTube has over 43,000 subscribers and a total of five seasons of the show have been produced and made available on DVD.
Below, Mr. Diety reveals his biggest sources of income, cast-collecting methods, tips on working on joint ventures, the secret to the success of his donation-requesting tactics, thoughts on working with major studios, and insights on attending events and conventions.
What comprises the biggest proportion of Mr. Diety income (DVD sales? Shirt sales? Donations? YouTube ad revenue?)
How did you build the cast for Mr. Diety? What advice would you give to online video producers seeking talent?
I was fortunate to have worked with everyone in the cast previously. Casting is a lot more difficult than you’d imagine. I think readings and test shootings are essential.
With collaborative ventures, how important is it to suss out revenue splits, responsibilities, or other details before even starting?
I think it’s imperative to be very clear about all of this from the start. There is nothing that can kill momentum than having to deal with these details once you’re already in production.
As you're particularly famous for asking for donations in a humorous manner, what advice would you give to those who would also like to support their work with donations? Is this an effective tactic?
It’s certainly effective for me. I’m not getting rich or anything, but I’m able to make a living this way. I think if you work really hard to make you’re BS (begging segment) entertaining, people will respond — especially if you offer a wide range of donation/subscription options.
Given your experience working with major studios, do you think it is worthwhile to sign a deal with mainstream media organizations? How would one even go about pitching to them?
Our experience with a major studio was a disaster, so I wouldn't recommend it. And I don't know how you’d pitch that. We had the misfortune of them coming to us.
Do the benefits of targeting a specific audience type (e.g. faster spread amongst a certain group) outweigh the drawbacks (e.g. a cap of potentially-intersted viewers).
I’m not sure about this one. My audience is very targeted, but so is my message. I don't have a lot of options because my message is not very popular.
How useful do you think conventions are for attracting viewers, boosting income, or yielding professional opportunities for your work?
I think conventions are great! I don't know how much they do in terms of building audience, etc… but it’s great to get out in the real world and actually meet the people who like what you do. Every time I return from one, I’m more motivated than I was before.