A broad look at online sales: what it means to be an online merchants, perks and myths associated with the trade, and major industry trends.
This course will guide you through one of the most timeless and empowering pursuits in the history of society: the creation and maintenance of an independent storefront. Should you already have an online store or simply be interested in starting one, this course provides insights and tips that can help your venture be both profitable and enjoyable.
Of course, we can only provide tips on helpful tools, resources, platforms, practices, and legal considerations related to online sales… finding something of unique value to sell is up to you!
Gigaverse's requirements for earning Online Merchant credentials, which demonstrate a sound understanding good practices associated with online sales.
An overview of functional, fair, and popular sales platforms for online merchants (including Amazon, eBay, Etsy, Storenvy, Society6, Zazzle, and more).
An overview of important ecommerce, analytic, and marketing tools (both for content marketing and traditional ad campaigns) relevant to online shopkeepers.
While quite independent in nature, online merchants stand to gain a great deal from developing relationships with customers, fellow sellers, and vendors.
Tips for online sellers on driving sales, building a strong brand, boosting customer loyalty, establishing fair prices, and monitoring important metrics.
An overview of mistakes merchants should avoid regarding logistics, discount codes, sales venues, personal boundaries, wasted time, and resource allocation.
Important legal issues, such as business licenses and registration, FDA regulations, and intellectual property, with which merchants should be familiar.
Advice and insights from people who actively maintain online stores and sell a wide variety of goods through several different online sales platforms.
Approaches to take, income levels to consider, financial realities to face, and administrative tasks to plan for before opening an online store.